Deezer Statistics: 9.1M Subscribers and AI Music Pioneer

Deezer by the numbers

1. About EUR543 million in 2025 revenue

Deezer posted around EUR543 million in revenue for 2025, broadly flat year on year at constant currency. That is roughly GBP460 million at recent exchange rates, although Deezer is a euro-reporting company.¹

2. 9.1 million subscribers

Deezer ended 2025 with 9.1 million paying subscribers, down from 9.7 million the year before. That makes it a fraction of the size of Spotify or Apple Music, and a small player in the UK in particular.²

3. First-ever annual profit

2025 was the first full year in Deezer's history with a positive net income, around EUR8 million, after years of losses. CEO Alexis Lanternier called it a "turning point" for the business.³

4. Direct subscribers up to 5.7 million

Direct subscribers grew from 5.3 million to 5.7 million, up roughly 8%, with France and a handful of other core markets doing most of the heavy lifting.⁴

5. Partnership subscribers slid by a million

Subscribers reached through telco and retail partnerships fell from 4.4 million to 3.4 million as legacy bundle deals rolled off, the main drag on the overall total.⁵

6. Adjusted EBITDA turned positive

Adjusted EBITDA came in at around EUR10 million, up from a loss of EUR4 million the previous year, with free cash flow also positive for a second year running.⁶

Small in the UK, big as an independent

7. Second largest independent streaming platform

Deezer is widely described as the second largest independent music streaming platform in the world, meaning it is not owned by one of the big tech firms that dominate the music industry.⁷

8. Founded in 2007 in Paris

Deezer was founded in Paris in 2007 by Daniel Marhely and Jonathan Benassaya, and is now available in more than 180 countries.⁸

9. UK launch came via Orange in late 2011

Deezer arrived in the UK in late 2011 on the back of an Orange mobile partnership that bundled the service with phone contracts, several years after launching at home in France.⁹

10. Deezer Premium in the UK costs GBP11.99 a month

The standard Deezer Premium plan in the UK is priced at GBP11.99 per month, the same headline rate as Spotify Premium and Apple Music, with annual billing working out at around GBP9 a month.¹⁰

11. Family is GBP19.99, Duo GBP15.99, Student GBP5.99

Deezer Family costs GBP19.99 a month for up to six profiles, Deezer Duo is GBP15.99 for two, and Student pricing is around GBP5.99 a month for 18 to 25 year olds via UNiDAYS verification.¹¹

12. Lossless audio bundled into UK Premium since 2021

The UK was actually the first market where Deezer folded its old HiFi tier into Premium, back in November 2021, giving every UK Premium subscriber CD-quality FLAC streaming as standard.¹²

Pioneer of the artist-centric model

13. First major platform on the artist-centric model

In 2023 Deezer became the first major streaming service to adopt Universal Music Group's "artist-centric" royalty model, which pays out more to professional artists that listeners actively seek out.¹³

14. Warner Music followed

Shortly after Universal, Warner Music Group also signed on to the artist-centric payment framework with Deezer.¹⁴

15. France's SACEM joined too

French rights collection society SACEM became the first major author and composer organisation to back the model, lending it more weight on the songwriting side.¹⁵

16. 26 million "useless" tracks deleted

As part of the rollout, Deezer wiped about 26 million tracks it classed as "useless," including noise files, fake artists and songs nobody had played in a year, removing them from the royalty pool.¹⁶

Leader on AI music detection

17. First platform to tag AI music automatically

Deezer became the first streaming platform to roll out automatic detection and tagging of fully AI-generated music, a move UK-facing rivals like Spotify and Apple Music have not yet matched at the same scale.¹⁷

18. 44% of new uploads are AI

By the spring of 2026, around 44% of all songs newly uploaded to Deezer were fully AI-generated, a striking share for such a young technology.¹⁸

19. The 44% figure echoed across the industry

The number landed widely in UK trade press and mainstream coverage, becoming a reference data point for the AI-music debate.¹⁹

20. Around 75,000 AI tracks per day

Deezer now logs roughly 75,000 fully AI-generated tracks uploaded to the platform every day.²⁰

21. Up to 85% of AI streams are fraudulent

Deezer says up to 85% of streams on AI-generated tracks are fraudulent, generated to siphon royalties rather than reflect real listening. Those streams are excluded from payouts.²¹

22. 97% of listeners cannot tell

In a study commissioned by Deezer and run by Ipsos, 97% of respondents could not reliably tell whether a song was made by a human or fully by AI.²²

23. 80% want AI music labelled

The same survey found that 80% of listeners agree fully AI-generated music should be clearly labelled on streaming platforms.²³

24. The first global survey of its kind

The Deezer/Ipsos study polled 9,000 people across eight countries, including the United Kingdom, the United States, Canada, Brazil, France, the Netherlands, Germany and Japan, the first global streaming survey on perception of AI music.²⁴

25. AI uploads in the millions per month

Across all genres, AI uploads to Deezer now run to more than 2 million per month, against a UK streaming subscription market that topped GBP2 billion in 2025 according to the Entertainment Retailers Association, a flood the wider industry will eventually have to address as well.²⁵